The Story
At 12 years old, I knew exactly where I wanted to work. Not for the job, but for what it represented: sport changing the world.
What started on a retail store floor in Lancaster, Pennsylvania became something different. A career building roles that didn't exist. Pioneering functions at the intersection of sport, culture, and technology. From local store operations to global brand strategy. From physical retail to gaming ecosystems.
The pattern: Give me something that's never been done before, and I'll build the playbook. First location planner. First global planning director. Gaming and digital innovation when others saw it as risk. Every step was about refusing conventional thinking.
I'm a planner who thinks like a creative. An innovator who executes at scale. A sneakerhead who builds in gaming platforms. Someone who refuses to accept "that's how it's always been done."
Gaming Culture
Deep understanding of gaming communities, esports, and digital culture. This isn't theoretical, it's lived experience that informed Virtual Studios strategy.
Sneakerhead
Lifelong collector with genuine passion for sport culture and product innovation. Understanding what drives communities because I'm part of them.
Early Adopter
AI, emerging tech, new platforms. Always exploring what's next, not waiting for proof. This mindset led to gaming partnerships before they were obvious.
Track Record
Strategic wins. New capabilities. Building what didn't exist.
Nike in Fortnite
Led the strategy to bring Nike into one of the world's largest gaming platforms. Not as advertising, but as authentic cultural presence. Built partnerships, developed digital product strategy, and launched in an environment where millions of people live, play, and express themselves.
Strategic Impact
First major sport brand to authentically integrate into gaming culture at this scale. Established playbook for future digital partnerships.
Audience Reach
Connected Nike with digital-native communities where traditional marketing doesn't work. Built presence where culture is created.
Innovation
Pioneered new models for how sport brands show up in virtual environments. Gaming isn't the future, it's now.
VP, Brand Planning
Leading strategic planning and demand forecasting for the entire Nike brand. Connecting data, insights, and market intelligence to drive decisions at the highest level. This is about shaping how a $40B+ business thinks about the future.
Sr. Director, Tokenomics
Nike Virtual Studios
Pioneered gaming and digital innovation at Nike. Led .SWOOSH platform development, launched Nike in Fortnite, built esports partnerships. This was the boldest bet on the future, connecting sport culture with digital-native audiences.
Director, Integrated Planning
Asia Pacific & Latin America
Scaled organizational leadership across geographies. Connected retail and wholesale strategies in complex, diverse markets. Managed 220+ team members indirectly across APLA territories.
Director, Planning & Allocation
Global Factory Stores
Nike's first global director for Nike Direct planning and allocation. Connected five geographies, built processes and organizational structures from scratch. Created the playbook for how global retail operations scale.
Nike's First Location Planner
Recruited to Nike World Headquarters on a 6-month assignment that became permanent. Created an entirely new function for retail expansion strategy. This is where I learned that the best opportunities come from building something new.
Store Operations
Started as a retail associate during high school. Worked up to assistant manager. Managed teams of 70+ employees. Learned sport culture, consumer behavior, and operational excellence from the ground up. Everything after built on this foundation.
Other Strategic Wins
.SWOOSH
Led tokenomics strategy for Nike's digital collectibles platform. Created new models for brand engagement and digital ownership. Connected physical sport culture with digital-native communities.
Gaming Partnerships
Built strategic partnerships across esports and gaming platforms. Expanded Nike's presence where culture is being created in real-time. AFC esports, multiple publishers, competitive communities.
Global Planning Systems
Designed and implemented planning processes connecting five geographies. Created frameworks for how global retail operations scale while maintaining local relevance. Built teams and capabilities from scratch.
North America Planning
Developed strategic planning frameworks that became foundational for global expansion. Led high-performing teams of 30+ through rapid growth and transformation.
How I Work
Frameworks, principles, and why I build what others won't.
Build What Doesn't Exist
The best opportunities are the ones no one's tried before. First location planner. First global planning director. Gaming innovation. Give me a blank slate and ambiguous problem, I'll create the solution.
Planner Who Thinks Like Creative
This is the differentiator. I bring strategic rigor and execution discipline to innovation. I bring creative thinking to planning functions. It's why I ended up in Virtual Studios. It's why the gaming work succeeded.
Culture Happens at Intersections
Sport and gaming. Physical and digital. Strategy and creativity. The most interesting work happens where different worlds collide. I'm drawn to these spaces because that's where innovation lives.
Lead Through Unlocking Potential
Leadership is about creating environments where talented people can take risks, learn, and grow. Watching someone realize they're capable of more than they thought, that's the most rewarding part.
Early Adoption Over Consensus
By the time everyone agrees something's a good idea, the opportunity's gone. AI, gaming, digital platforms. I moved early when others saw risk. That's how you build what matters.
Execute at Scale
Innovation without execution is just ideas. I've built teams of 220+, connected five geographies, managed $40B+ in planning. The work has to be both bold and operational.
This approach built new capabilities, won strategic bets, and created playbooks others now follow.
Beyond Work
Continuous learning. Personal passions. What actually drives me.
Education never stops. Completed undergrad at Albright College while working retail management. Earned MBA from George Fox University while at Nike headquarters. Executive education from Harvard, MIT, Stanford, Wharton. Deep dives into AI, organizational development, emerging tech. Learning is how you stay relevant.
I'm a gamer. Not casual. Deep understanding of gaming communities, competitive dynamics, what drives engagement. This isn't just research for work. It's lived experience that made me the right person to lead Virtual Studios. I knew the culture because I'm part of it.
Sneakerhead since day one. Massive collection, all Nike. This is about genuine passion for product, culture, and innovation. Understanding what drives communities because I am those communities.
AI power user. Not just learning about it, building with it. Exploring tools, creating demos, understanding implications. When AI transforms how businesses work, I'll be ready because I'm already fluent.
What drives me? Watching people reach potential they didn't know they had. Building something that didn't exist. Proving conventional thinking wrong. Making the impossible standard practice.
I grew up outside Philadelphia with a rough background. Made it to Nike through retail stores. Every "first ever" role was someone taking a bet on potential over pedigree. That shapes how I lead. That shapes who I invest in. That shapes why I build what others won't attempt.
This isn't about credentials or titles. It's about creating trails where there were no paths. That 12-year-old who dreamed of working at Nike? He's still here. Still building. Still refusing to accept that something can't be done.